DUO WATCHES
Project: DUO Watches Brand Identity
Client: DUO Watches
Target Audience: Young adults (18-35) who:
Embrace minimalist aesthetics - Value modern and contemporary design - Appreciate high-quality, functional products.
Project Objective:
Develop a compelling brand identity for DUO Watches that captivates a stylish and youthful audience.
Position DUO Watches as a distinctive and cutting-edge brand in the competitive watch market.
Brand Strategy:
Emphasize sleek, minimalist watch designs with a focus on clean lines, high-quality materials, and modern functionality.
Explore a vibrant color palette and incorporate iconic design elements to create a unique and memorable brand aesthetic.
Graphic Designer Responsibilities:
Concept Development:
Generate creative concepts for watch designs that align with the brand strategy and target audience.
Explore innovative material combinations and unique case shapes.
Develop a range of color palettes and design elements that evoke a sense of modernity and minimalism.
Brand Guideline Creation:
Design and develop comprehensive brand guidelines, including:
Logo design and usage guidelines - Typography specifications - Color palettes and their application - Photography and imagery style guides - Brand voice and messaging guidelines - Packaging and point-of-sale design guidelines
Tools:
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Deliverables:
Presentation of design concepts and mood boards
Comprehensive brand guidelines document
Mockups of watch designs and packaging
Key Considerations:
Thorough research of the target audience and competitive landscape.
Development of a strong brand story that resonates with the target audience.
Creation of high-quality visuals that effectively communicate the brand's aesthetic and values.
