Client: DUO watches are designed for people who are looking for unique and minimalist products.Target customer: male/female age 20 - 40, with minimal lifestyle.
Objective: to attract young-minded people with cool style, who love minimal & modern spirits.
Strategy: by choosing a colorful theme and an iconic style to bring Duo a unique and modern look.
My role: Concept & Brand guideline.
Tools used: Adobe Illustrator, Photoshop, and InDesign.