RUKA'S ENSEMBLE
Project: Ruka's Ensemble - Brand Identity
Client: Ruka's Ensemble
Target Audience: Age (25-55) who:
Passionate about pattern and color
Appreciates unique and high-quality home decor
Values individuality and self-expression
Project Objective:
To create a captivating brand identity that persuades potential customers and catches the attention of those who love a delightful spirit.
To establish Ruka's Ensemble as a go-to destination for unique and inspiring home decor.
Brand Strategy:
"Playful Elegance" Concept:
Embrace a vibrant and playful aesthetic while maintaining a sense of sophistication and elegance.
Utilize a bold color palette inspired by global textiles and patterns.
Incorporate unique and eye-catching symbols that evoke a sense of joy and wonder.
Emphasize the high-quality and luxurious nature of the products.
Graphic Designer Responsibilities:
Concept Development:
Design a logo that embodies the "Playful Elegance" concept, incorporating unique symbols and a vibrant color palette.
Develop a range of patterns and motifs inspired by global textiles and art.
Create mood boards and visual concepts for in-store displays, website design, and marketing materials.
Brand Guideline Creation:
Develop comprehensive brand guidelines, including:
Logo usage guidelines
Typography specifications
Color palettes and its application
Pattern and motif guidelines
Photography and imagery style guides
Brand voice and messaging guidelines
Packaging and point-of-sale design guidelines
Packaging Design:
Design unique and eye-catching packaging for fabrics, bed and bath items, and wallpapers.
Ensure packaging reflects the brand's playful and elegant aesthetic.
Consider sustainable packaging options to appeal to environmentally conscious customers.
Tools:
Adobe Illustrator
Adobe InDesign
Deliverables:
Presentation of design concepts and mood boards
Comprehensive brand guidelines document
Packaging prototypes and mockups
Website and in-store display concepts
Key Considerations:
Conduct thorough market research to understand the competitive landscape and customer preferences.
Develop a compelling brand story that resonates with the target audience.
Create high-quality visuals that effectively communicate the brand's unique personality and values.
