The V-Rohto Cool campaign targets adults experiencing eye strain from computer use, highlighting the refreshing, cooling relief the product offers. Using cool colors and ice-like imagery, the design emphasizes eye strain relief and productivity. The campaign features simple, modern visuals with dynamic typography, portraying a revitalizing experience for users. The materials include print ads, digital content, and point-of-sale displays, aiming to position V-Rohto Cool as a must-have product for those in need of relief during computer work.