V-ROHTO
V-Rohto Cool: Marketing Campaign
Client: V-Rohto Cool (Rohto Pharmaceutical Co., Ltd.)
Target Customer: All adults (male/female) who experience eye strain from computer use.
Objective: Attract customers who experience eye strain from computer use by emphasizing the refreshing and cooling sensation of V-Rohto Cool.
Strategy:
"Cool" Visuals: Heavily utilize ice-like imagery and cool color palettes (blues, greens, icy whites) to visually represent the product's refreshing effect.
Consider using abstract representations of cool air or water droplets to enhance the visual appeal.
Focus on Eye Strain Relief: Communicate the benefits of V-Rohto Cool in alleviating eye strain symptoms caused by computer use (dryness, irritation, redness).
Modern and Minimalist Design: Employ a clean and modern aesthetic with a focus on simplicity and functionality.
Utilize high-quality photography and minimal text to create a visually impactful and memorable experience.
Concept Development:
"Refresh Your Eyes, Revive Your Focus"
Emphasize the revitalizing effect of V-Rohto Cool on tired eyes.
Use imagery of people feeling refreshed and energized after using the product.
"Cool Down, Power Up"
Position V-Rohto Cool as an essential tool for maintaining focus and productivity during computer work.
Use dynamic visuals that convey a sense of energy and refreshment.
Layout & Design: Clean and Modern Layouts: Utilize grid systems and ample white space to create a sense of order and clarity.
Dynamic Typography: Experiment with different font sizes and weights to create a visual hierarchy and emphasize key messages.
Interactive Elements: Consider incorporating interactive elements (e.g., micro-interactions, animations) to enhance the digital experience.
Tools:
Adobe Illustrator: Create vector graphics, illustrations, and design elements (ice crystals, abstract shapes).
Adobe Photoshop: Manipulate images, create photorealistic effects, and design digital banners and social media graphics.
Adobe InDesign: Design and layout brochures, flyers, posters, and other marketing materials.
Deliverables:
Print Advertisements: Brochures, flyers, and posters for office buildings, cafes, and co-working spaces.
Digital Ads: Engaging banner ads, social media posts, and video ads for online platforms.
Point-of-Sale Materials: Shelf talkers, banners, and displays for pharmacies and drugstores.
Website and Social Media Content: Engaging content for V-Rohto Cool's website and social media channels.
Key Considerations:
Target Audience: Tailor the messaging and visuals to the specific needs and preferences of the target audience (people who experience eye strain from computer use).
Brand Consistency: Maintain consistency with the overall Rohto brand identity while creating a distinct visual identity for V-Rohto Cool.
Competitive Analysis: Analyze competitor products and identify unique selling propositions for V-Rohto Cool.
