For Mitsubishi Motors Vietnam’s year-end sales promotion, the aim is to attract high-income customers with a sense of luxury and excitement. The campaign uses bold, festive colors like red, gold, and deep green to connect with Vietnamese cultural values of prosperity. Dynamic visuals and cultural elements, like traditional patterns and symbols, highlight the premium nature of Mitsubishi vehicles.

The "Prosperity Awaits" and "Celebrate with Mitsubishi" campaigns emphasize exclusive offers, limited-time deals, and VIP events. The designs feature large, striking visuals with minimal text, incorporating luxurious touches and asymmetrical layouts to stand out. The final deliverables include print and digital ads, point-of-sale materials, and presentations for clients and internal teams.