MITSUBISHI
Project: Mitsubishi Motors Vietnam - Year-End Sales Promotion
Client: Mitsubishi Motors Corporation
Target Customer: Vietnamese with high income, interested in luxury and high-end vehicles.
Objective:
Emphasize the exciting nature of the year-end sales promotion.
Drive high-income Vietnamese customers to dealerships and increase sales.
Position Mitsubishi as a premium and aspirational brand in the Vietnamese market.
Strategy:
Festive Color Palette: Utilize bold and vibrant colors (red, gold, deep green) associated with prosperity and celebration in Vietnamese culture.
Dynamic Visuals: Employ dynamic imagery and bold graphics to create a sense of excitement and urgency.
Cultural Sensitivity: Incorporate subtle cultural elements (e.g., traditional patterns, auspicious symbols) to resonate with the Vietnamese audience.
Focus on Luxury and Prestige: Highlight the premium features and luxurious aspects of Mitsubishi vehicles.
Concept Development:
"Prosperity Awaits" Campaign:
Focus on the idea of achieving prosperity and success through owning a Mitsubishi vehicle.
Utilize imagery of prosperous families, successful individuals, and luxurious lifestyles.
Offer exclusive deals and limited-time offers to create a sense of urgency.
"Celebrate with Mitsubishi" Campaign:
Position the year-end sales promotion as a festive occasion.
Create visually stunning advertisements that capture the celebratory spirit.
Offer attractive incentives like lucky draws, special gifts, and exclusive VIP events.
Layout & Design:
Bold and Dynamic Layouts: Use large, impactful visuals and minimal text to grab attention.
Asymmetrical Layouts: Create visual interest and dynamism through unexpected and unconventional layouts.
Use of White Space: Utilize white space effectively to create a sense of luxury and sophistication.
Incorporate Cultural Elements: Subtlely incorporate Vietnamese cultural elements into the design (e.g., stylized dragon motifs, traditional patterns).
Tools:
Adobe Illustrator: Create vector graphics, illustrations, and intricate design elements.
Adobe Photoshop: Manipulate images, create photorealistic effects, and retouch images for high-quality output.
Deliverables:
Print Advertisements: Brochures, flyers, and posters for dealerships and high-traffic locations.
Digital Ads: Engaging banner ads, social media posts, and video ads for online platforms.
Point-of-Sale Materials: Banners, standees, and other display materials for dealerships.
Presentation Materials: Presentations for internal teams and clients outlining the campaign strategy and creative concepts.
Key Considerations:
Cultural Sensitivity: Ensure all creative elements are culturally appropriate and respectful of Vietnamese traditions.
Target Audience: Tailor the messaging and visuals to the specific needs and preferences of high-income Vietnamese customers.
Brand Consistency: Maintain consistency with the overall Mitsubishi brand identity while incorporating the festive and celebratory elements of the campaign.
