Client: NAPP (Not another passion project) is a podcast channel that helps immigrant women to strategically grow their early-stage start-up businesses.
Target customer: immigrant women who want to start a business, age 20 - 45.
Objective: to approach immigrant women who want to start their own business.
Strategy: by using vibrant mood to characterized diversity, selecting symbols with many shapes laying on each other to represent building and supporting each other. We rise by lifting others.
My role: Concept & Brand guideline.
Tools used: Indesign, Adobe Illustrator, Photoshop.