PASSION PROJECT
NAPP Podcast Brand Identity
Client: NAPP (Not Another Passion Project)
Target Customer: Immigrant women (20-45) who want to start a business.
Objective: Approach immigrant women who want to start their businesses.
Brand Strategy:
Position NAPP as a supportive and empowering community.
Highlight the diversity and strength of immigrant women entrepreneurs.
Convey a message of hope, inspiration, and actionable advice.
Create a visually vibrant and engaging brand that reflects the energy and dynamism of the NAPP community.
Visual Identity:
Logo: Concept:
A stylized "NAPP" logo incorporating diverse shapes and colors, symbolizing the multifaceted nature of immigrant women and their businesses.
Consider using interconnected shapes to represent the interconnectedness of the NAPP community and the idea of "we rise by lifting others."
Color Palette: Vibrant and energetic colors (e.g., deep reds, vibrant oranges, sunny yellows, warm greens) to represent diversity, passion, and optimism.
Typography:
Use a clean and modern sans-serif font for a professional yet approachable look.
Consider incorporating a secondary font with a more playful or hand-lettered style to add personality and warmth.
Imagery:
Use high-quality photography featuring diverse women of different ethnicities and backgrounds.
Showcase images of women working, collaborating, and celebrating their successes.
Incorporate abstract imagery and graphic elements that reflect the brand's values and personality.
Mood Board: Create a mood board that reflects the brand's visual identity, including:
Images of successful immigrant women entrepreneurs.
Examples of vibrant and inspiring color palettes.
Examples of typography that aligns with the brand's personality.
Images that convey the feeling of community, support, and empowerment.
Brand Guidelines:
Logo Usage Guidelines:
Define acceptable uses and variations of the logo.
Specify minimum logo size and safe areas.
Provide guidelines for using the logo on different backgrounds.
Color Palette:
Define primary and secondary colors.
Provide color codes (RGB, CMYK, HEX) for consistent use across all platforms.
Typography:
Specify primary and secondary fonts.
Define font sizes and weights for different applications (e.g., headlines, body text, logos).
Imagery Guidelines:
Define the desired style and tone of imagery.
Provide guidelines for image quality and resolution.
Specify preferred image formats (e.g., JPG, PNG).
Brand Voice and Messaging Guidelines:
Define the brand's tone of voice (e.g., supportive, encouraging, authentic, empowering).
Provide examples of key messaging and taglines.
Social Media Guidelines:
Define the desired visual style for social media posts.
Provide guidelines for social media content creation and scheduling.
Tools:
Adobe InDesign:
Creating brand guidelines documents, layout for presentations, and social media templates.
Adobe Illustrator:
Designing the logo, creating vector graphics, and developing illustrations.
Adobe Photoshop:
Editing and retouching images, creating mood boards, and designing social media graphics.
Deliverables:
Brand Guidelines Document: A comprehensive document outlining all aspects of the NAPP brand identity.
Logo Files: Vector files (AI, EPS) and high-resolution raster files (PNG, JPG) of the logo in various formats.
Mood Board: A visual representation of the brand's aesthetic and style.
Social Media Templates: Pre-designed templates for social media posts.
Presentation Deck: A presentation summarizing the brand identity and key guidelines.
Key Considerations:
Authenticity: Ensure the brand identity authentically reflects the experiences and aspirations of immigrant women entrepreneurs.
Inclusivity: Represent the diversity of the immigrant women community in all visual and verbal communications.
Empowerment: Convey a message of hope, inspiration, and actionable advice that empowers immigrant women to achieve their entrepreneurial goals.
