Conceptual and build a brand identity for NAPP (Not another passion project), a startup business located in Chicago.
Objective: Not Another Passion Project provides business and growth strategies to early-stage startups focus on women and people of color that may not have the same network as men.
I use Vibrant mood and feel = feminism, strong yet sweet and kind
Multiple colors = diversity
Symbol = many shapes mixing together and laying on each other
The Passion will turn into:
Reality - Career - Profit
Message: We all need each other and we rise by lifting others
Role: Concept & Build brand guidelines from beginning to end
Tools used: Adobe Illustrator, Photoshop, Indesign