PASSION PROJECT
Client: NAPP (Not another passion project) is a podcast channel that helps immigrant women to strategically grow their early-stage start-up businesses.
Target customer: immigrant women who want to start a business, age 20 - 45.
Objective: to approach immigrant women who want to start their own business.
Strategy: by using vibrant mood to characterized diversity, selecting symbols with many shapes laying on each other to represent building and supporting each other. We rise by lifting others.
My role: Concept & Brand guideline.
Tools used: Indesign, Adobe Illustrator, Photoshop.
![](https://cdn.myportfolio.com/fbf0b48af4d34b4c5d78965aeec2fcf9/1cf33706-7383-4748-9f4d-d17715525018_rw_3840.jpg?h=e0a5932b63d926e2c31fe2999977e04f)
![](https://cdn.myportfolio.com/fbf0b48af4d34b4c5d78965aeec2fcf9/4c3fb874-eafb-470a-8e7a-e6c1da9a45b0_rw_3840.jpg?h=752bf5392f7734666ebd412cbaecbbd7)
![](https://cdn.myportfolio.com/fbf0b48af4d34b4c5d78965aeec2fcf9/d326e8a3-6d9c-4495-ae59-271d2a67a508_rw_3840.jpg?h=36890dcb4baa171a833ea4d29e4def8b)
![](https://cdn.myportfolio.com/fbf0b48af4d34b4c5d78965aeec2fcf9/c44899c1-4a5d-45b0-bf1c-09c032962843_rw_1920.jpg?h=ae3ae3ae1a64195df3510c780a5c6daa)
![](https://cdn.myportfolio.com/fbf0b48af4d34b4c5d78965aeec2fcf9/e47313a3-67b8-4e41-acd4-2c3a7396ef5e_rw_1920.png?h=6809ced0cf1c7cc11c9e9eb33077aba7)