YAKULT
Yakult’s marketing campaign focuses on promoting the drink as a healthy choice for the entire family. The messaging centers on the health benefits of probiotics, particularly for gut health and overall well-being, with a special emphasis on families, especially mothers. The campaign aims to show how Yakult supports family health and happiness with warm and inviting imagery of families enjoying Yakult in everyday moments.
The design features clean aesthetics with a warm color palette, showcasing happy families in relatable settings like breakfast or after-school snacks. Simple, clear messaging emphasizes Yakult’s role in strengthening family bonds. The final deliverables include print ads, digital content, and point-of-sale materials to reach families in various environments, ensuring Yakult is positioned as a trusted brand in the health space.
