YAKULT
Yakult Marketing Campaign
Client: Yakult
Target Customer: Families, especially mothers, who prioritize health and well-being.
Objective: To promote Yakult as a healthy and beneficial drink for the entire family.
Strategy:
Focus on Family: Emphasize the role of Yakult in supporting the health and happiness of the whole family.
Highlight Health Benefits: Communicate the benefits of probiotics for gut health and overall well-being.
Use Warm and Inviting Imagery: Feature happy families enjoying Yakult together in everyday settings.
Create a Sense of Trust and Reliability: Position Yakult as a trusted brand with a long history of providing quality probiotic products.
Concept Development:
"Yakult: A Daily Dose of Goodness for the Whole Family"
Focus on the positive impact of Yakult on family health and happiness.
Showcase diverse family units enjoying Yakult together.
"Nourishing Smiles, Stronger Together"
Emphasize the connection between gut health, overall well-being, and happy family relationships.
Use warm and inviting imagery of families enjoying happy moments together.
Layout & Design: Clean and Modern Aesthetics: Utilize a clean and modern design style to appeal to health-conscious consumers.
Warm Color Palette: Incorporate warm and inviting colors (e.g., soft blues, greens, yellows) to create a sense of comfort and well-being.
Family-Oriented Imagery: Feature high-quality photos of families enjoying Yakult in various settings (e.g., breakfast, picnics, after-school snacks).
Clear and Concise Messaging: Use simple, easy-to-understand language to communicate the health benefits of Yakult.
Tools:
Adobe Illustrator: Create vector graphics, illustrations, and design elements.
Adobe InDesign: Design and layout brochures, flyers, posters, and other marketing materials.
Adobe Photoshop: Edit and retouch images, create photorealistic effects, and design digital banners and social media graphics.
Deliverables:
Print Advertisements: Brochures, flyers, and posters for supermarkets, pharmacies, and other retail outlets.
Digital Ads: Engaging banner ads, social media posts, and video ads for online platforms.
Point-of-Sale Materials: Shelf talkers, banners, and displays for retail stores.
Website and Social Media Content: Engaging content for Yakult's website and social media channels.
Key Considerations:
Target Audience: Tailor the messaging and visuals to the specific needs and interests of the target audience (families, especially mothers).
Brand Consistency: Maintain consistency with the existing Yakult brand identity while incorporating the new campaign themes.
Cultural Sensitivity: Consider cultural nuances and sensitivities when developing marketing materials for different regions.
