HOME LINK REALTY
Client: Home Link Realty is a professional realtor company located in Kentucky.
Target customer: male/female age 30 and up, income 80k and up.Objective: to build the trust of potential clients.
Strategy: by choosing 3 main colors, red, royal blue, and white to present the trustworthiness of the business. Also, using simple elements will bring a modern look and feel to the logo.
My role: Concept and Brand guideline.
Tools used: Adobe Illustrator and InDesign.