Nikon
For the Nikon COOLPIX L21 print advertisement, I focused on telling a compelling visual story. I featured a young woman capturing a spontaneous, adventurous moment, with mud on her dress symbolizing life's unpredictability. The minimalist color palette highlighted the camera and key messaging, while clean typography showcased the "Nikon" brand and the tagline "Capture more. Feel more." I also tailored the design for the Vietnamese market with local language and contact info.
I emphasized visual hierarchy to guide the viewer from the image to product details, maintaining Nikon’s brand consistency. A clear call to action encouraged consumer interaction. This project taught me the power of strong visuals, minimalist design, cultural sensitivity, and clear calls to action. Moving forward, I’d consider adding digital elements and exploring social media to expand reach.
