BLANCHE
Blanche: Fashion Lookbook Concept & Layout
Client: Blanche (Fashion Lookbook Project)
Target Customer: Female customers who love classy and elegant style.
Objective: Attract target customers with minimal design.
Strategy:
Minimalist Aesthetic: Emphasize clean lines, ample white space, and a focus on the clothing itself.
Modern Typography: Utilize elegant and sophisticated fonts (e.g., serif fonts like Times New Roman or Garamond, or minimalist sans-serif fonts like Helvetica or Futura) to convey a sense of refinement and timeless style.
Geometric Shapes: Incorporate subtle geometric shapes (circles, squares, triangles) as design elements to add visual interest and a touch of modernity.
Focus on High-Quality Photography: Showcase the clothing in a luxurious setting with high-quality, professional photography.
Layout Concepts:
Grid-Based Layout:
Utilize a consistent grid system to create a sense of order and balance.
Use grids to align images, text, and geometric shapes.
Full-Page Imagery:
Dedicate full pages to stunning, high-resolution images of the clothing.
Minimal text, allowing the clothing to take center stage.
Collage Layout:
Create dynamic spreads with a collage of images, text snippets, and geometric shapes.
Use overlapping elements to create visual depth and interest.
Two-Page Spreads:
Utilize two-page spreads to showcase full-length looks or to create a dramatic visual impact.
Tools:
Adobe Illustrator:
Create and manipulate geometric shapes.
Design and refine logo/branding elements (if applicable).
Develop illustrations or graphic elements to enhance the visual appeal.
Adobe InDesign:
Design and layout the entire Lookbook.
Import and arrange images, text, and graphics.
Create professional-looking spreads and pages.
Key Considerations:
High-Quality Imagery: Ensure all photographs are of the highest quality, showcasing the clothing's texture, drape, and details.
Professionalism: Maintain a consistent and professional look and feel throughout the entire Lookbook.
Brand Consistency: If applicable, ensure the Lookbook reflects the overall brand identity and aesthetic.
Readability: Prioritize clear and concise typography that is easy to read and understand.
White Space: Utilize ample white space to create a sense of elegance and sophistication.
Deliverables:
Complete Lookbook: A professionally designed and printed Lookbook showcasing the Blanche collection.
Digital Version: A digital version of the Lookbook for online distribution and sharing.
