Cactus Nail Salon, a family business located in North Carolina
Objective: According to Vivian, the Cactus is a symbol of longevity and shows intense vitality. It is similar to her tenacious and strong personality. So she chose the name of her business.
Strategy: In this project, I use classic tones to design the brand to represent persistence over time. Besides, I use hot colors for the sun and brown colors present in the desert. Therefore, to show the enduring vitality of Cactus
Role: Concept & Build brand guideline from beginning to end
Tools used: Adobe Illustrator, Photoshop