MLS™ Summit is The MLS™ flagship annual conference for agents, brokers, and industry professionals across Greater Los Angeles. For the 2025 edition, I owned the creative from the ground up — defining the visual identity, building the design system, and partnering with the marketing team to bring the campaign to life across every touchpoint.
Consistency at Scale
The visual system unified color, typography, layout, and motion into one foundation a single foundation so that every asset, across every format, felt consistent. Teams worked faster, vendors executed on-brand without oversight, and production scaled without losing quality.
Campaign That Converts
Social graphics rolled out in three phases awareness, early bird, and last call across LinkedIn, Facebook, and Instagram. Designed from the same visual system, every post felt on-brand and drove action, contributing to a 15% increase in ticket sales and 30% growth in attendance.
Every Touchpoint, Considered
From Eventbrite page and email headers to promotional banners and name badges, every material was designed to carry the same visual language — so the experience felt cohesive whether someone was registering online or walking through the door.
