Santa Monica College serves one of the most culturally diverse student populations in California. Brought on as a contract designer working directly with the college's director, the work spanned enrollment campaigns, program awareness, and outdoor media — each brief translated independently into production-ready assets across digital, print, and large-format.
You Belong at SMC
Enrollment Campaign
Enrollment campaigns live or die by how seen people feel. Built around a single direct proposition, this campaign reached prospective students across digital ads, transit wraps, bus shelters, and graduation backdrops. The multilingual congratulations wall made cultural inclusivity visible rather than implied.
Flexible Online and On-Campus Classes
Program Awareness Campaign
Flexibility is one of SMC's strongest offerings — but only converts if students know it exists. Pole banners and bus shelter placements bring the message to where students move through their day, with candid imagery and a clean layout that reinforces learning fits around real life.
Join the SMC Debate Team
Program Recruitment Campaign
Program recruitment needs to cut through campus noise. This campaign for the SMC Debate Team leans into confidence, navy and red, stacked all-caps typography, and a strong institutional crest that signals credibility and tradition.
Designed for pole banners lining campus pathways, the visual hierarchy is built for motion-readable at a glance, memorable at a distance. The graphic geometry at the base adds energy without distraction, pointing upward and forward in a way that mirrors the ambition the program itself represents.
