Enrollment Campaigns
SANTA MONICA COLLEGE
Branding & Production
Enrollment campaigns live or die by how people feel. Built around a single direct proposition, this campaign reached prospective students across digital ads, transit wraps, bus shelters, and graduation backdrops. The multilingual congratulations wall made cultural inclusivity visible rather than implied.
Program Recruitment Campaign
Join the SMC Debate Team
Program recruitment needs to cut through campus noise. This campaign for the SMC Debate Team leans into confidence, navy and red, stacked all-caps typography, and a strong institutional crest that signals credibility and tradition.
Designed for pole banners lining campus pathways, the visual hierarchy is built for motion-readable at a glance, memorable at a distance. The graphic geometry at the base adds energy without distraction, pointing upward and forward in a way that mirrors the ambition the program itself represents.
