TheMLS™ is a leading Multiple Listing Service serving agents and brokers across Greater Los Angeles — spanning three major Realtor associations and providing members with trusted real estate data and the tools to stay competitive in a fast-moving market.
As Senior Designer, the work lived at the intersection of brand and product. Embedded across both Technology and Marketing, the role covered everything from member-facing interfaces and digital campaigns to brand systems and publishing — ensuring every touchpoint was consistent, purposeful, and built to earn the trust of the professionals it serves.
Rebranding - Southern California Homes & Estates
The rebrand from Broker Caravan™ to Southern California Homes & Estates™ marked more than a name change — it was a full-scale evolution of the publication's identity and reach. With a modernized brand now consistent across print, digital magazine, and a dedicated mobile app available on Apple, Google, and Amazon, the relaunch positioned The MLS™ to better connect advertisers with a targeted, influential audience in an increasingly digital-first real estate landscape.
From Publication to Mobile Experience
As consumer behavior shifted toward mobile-first experiences, the MLS™ needed a digital product that met real estate professionals where they already were. The Homes & Estates mobile app required a design that was both visually on-brand and highly functional for a professional audience on the go. I led visual design across the app experience, ensuring brand consistency from the App Store listing through every screen and interaction. The result was a polished, intuitive product that extended the publication's reach beyond print and into the hands of its most influential audience.
A Visual System Built for the Digital Reader
Bringing a print publication into the digital space means more than reformatting it means transforming raw property data and market insights into a visual story readers can navigate with ease. I designed the content layout and visual system for the digital edition, establishing hierarchy, typography, and imagery standards that made every issue feel premium and purposeful across all devices.
The shift to digital cut print distribution costs entirely. A reusable template system reduced production time per issue and lowered design overhead — delivering a consistent, premium editorial experience to a wider audience at a fraction of the original cost.
Print That Works as Hard as the Brand
At TheMLS™, the brand lived across both print and digital, including a full digital magazine edition of Southern California Homes & Estates™. While the digital side expanded reach and reduced distribution costs, print remained an equally critical channel for driving direct action and reinforcing membership value.
Event programs, signage, member communications, and promotional ads were all held to the same standard as the digital work, designed to feel like they came from the same place. Member benefit campaigns like the Real Estate News and PREMIER by RISMedia™ promotion translated complex value into something a busy agent could understand at a glance, turning a printed piece into a measurable business tool.
Designed to Stop the Scroll
Social media is where the brand shows up in a feed full of noise, competing for attention from professionals who have no obligation to stop scrolling. Getting that moment right requires a system, not just good design.
Social content served multiple purposes simultaneously: event promotions, member announcements, industry news, and educational content all living in the same feed. A consistent visual system ensured every post, from a Labor Day notice to a Town Hall promotion, carried the same brand authority and drove measurable action.
