Multiple Listing Service
THE MLS™
Brand & Product
The MLS™ is a leading Multiple Listing Service serving agents and brokers across Greater Los Angeles, spanning three major Realtor associations and providing members with trusted real estate data and the tools to stay competitive in a fast-moving market.
I stepped into a role that sat right at the intersection of brand and product, embedded across both Technology and Marketing, which meant no single touchpoint was ever really separate from another. The work spanned member-facing interfaces, digital campaigns, brand systems, and publishing, but the throughline was always the same. Everything had to feel consistent, purposeful, and worthy of the trust agents and brokers place in the platform they rely on every day.
REBRAND
SOCAL HOMES & ESTATES
The rebrand from Broker Caravan™ to Southern California Homes & Estates™ marked more than a name change — it was a full-scale evolution of the publication's identity and reach. With a modernized brand now consistent across print, digital magazine, and a dedicated mobile app available on Apple, Google, and Amazon, the relaunch positioned The MLS™ to better connect advertisers with a targeted, influential audience in an increasingly digital-first real estate landscape.
