Real Estate Technology
VESTAPLUS™
Brand & Product Design
VestaPlus™ is a premier MLS platform built for real estate professionals, giving agents reliable data with the mobility today's market demands. As a Brand/Marketing Designer, I started by understanding how agents actually work fast, client-facing, and dependent on accurate data at every step. Every interface decision was made to reduce clicks and surface the right information at the right moment. A unified design language across VestaPlus™, Checkmate™, MarketSnap™, and ShowingsPlus™ meant members could move between tools without relearning the system each time.
CONSISTENCY,
BY DESIGN
Without defined rules, every team, vendor, and product ends up making its own decisions, and the brand quietly fragments across every surface it touches. Brand guidelines for VestaPlus™ established a single source of truth for color, typography, and usage: a bold purple-and-blue palette, editorial Garamond, and precise Inter interface copy applied consistently across the full product suite. VestaPlus™, MLSGo™, MarketSnap™, ShowingsPlus™, and CheckMate™ each got a distinct symbol, logo, and slogan, but shared the same color logic, type system, and icon construction rules, so a user moving between products felt continuity, not confusion. The result is operational as much as visual: faster onboarding, consistent production without constant oversight, and the enterprise credibility MLS partners look for when evaluating VestaPlus™ for licensing.
